HBO: The Westworld Experience | 2017
In collaboration with creative agency Campfire, lead the development and production of an immersive bar experience at Westworld’s Mariposa Saloon for ComicCon in San Diego and NYC — complete with marketing assets, bar build-out direction, cast scripts, costumes, props, cocktails and staffing bartender-actors. With a cumulative saloon budget of $110k, the activation thrilled 1000+ attendees between the two cities.
video courtesy Campfire
what press said…
“Of all the activations in and around the convention center, there was no hotter ticket than that of the HBO show. Fans lined up overnight—something typically reserved for Hall H presentations—to score a rare ticket to the immersive experience.”
— The Hollywood Reporter
“I felt, for a half an hour or so, like an actual guest of actual Westworld...”
— Marie Claire
“All in all, the activation is a delight — and almost too real — as you feel like you’re really in the world of Westworld.”
— EW
“Pretty great.”
— NY Times
“An expertly executed, immersive peek into the show’s namesake theme park”
— NY Daily News
“It's a dream come true for fans of the show.”
— LA Times
“We’re still quite a ways off from the second season of Westworld, but HBO is already stirring up massive hype with its interactive experience at San Diego Comic-Con.”
— Gizmodo
“Just the right amount of cool and creepy.”